Speaker on AI and marketing
From practice, not from the textbook.
Talks, workshops and lectures across Switzerland. I share what works in my daily work. Concrete, honest and ready to use.
About me
Who is up front.
I am Janick Rolli. I have worked in sales and marketing for more than ten years. I became self-employed in 2023 and founded digital M. GmbH in 2024. I still run it part-time.
At digital M., I used Claude Code to build an AI team (in German), opens in a new tab. We use it every day in real client projects. The work samples on this site show what that looks like.
In a talk, I pass on exactly this practice. What drives me is honest marketing (in German), opens in a new tab: no empty promises, but examples from real projects. You can take them with you and apply them yourself.
Topics
Three topics.
Every talk is built around your audience. The industry, the level of prior knowledge and the occasion decide where the focus sits.
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Honest marketing
Honest marketing in practice
How transparency builds trust and converts well in the long run.
What participants take away
Concrete principles for honest communication.
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Online campaigns
Online campaigns that pay off for SMEs
Where SMEs spend their budget wisely, from Google Ads to social. And how to measure success honestly.
What participants take away
A checklist for your own account.
On this site: Case studies with measured results
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AI in marketing
AI in marketing, put into perspective
What AI does in marketing today, and what it does not. With examples from my daily work.
What participants take away
A realistic picture of where it pays off.
On this site: Tools I have built myself
Formats
Three formats.
Together we find the format that suits your occasion.
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Talk
15 to 45 minutes
As a keynote, 30 to 45 minutes with one clear message, ideal at the start of an event. As a short talk, 15 to 20 minutes on one topic, for example for associations and networking events.
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Workshop
Half a day or a full day
Your team works hands-on on marketing, online campaigns or the use of AI. Practical, not theoretical.
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Teaching
Single lessons or a module
For universities and continuing education. On the three topics above, matched to the curriculum and prior knowledge.
Also as a guest on a panel, in a podcast or an interview. Remote or on site.
Details
Good to know.
- Language
- German, English on request.
- Location
- Anywhere in Switzerland. For events in the DACH region and beyond, we work it out in the conversation.
- Fee
- Depends on the format, the effort and the type of event. Send me a short note about what you have in mind. You will get a fair estimate.
Enquiry
Ask about a talk.
Tell me briefly about your event. I will get back to you with an honest assessment of whether it fits, and with a proposal.
This helps me answer:
- Occasion and organisation
- Audience
- Date and place
- Format and preferred length
- Topic